MsrpIndex Privacy Policy

1. Nature of Our Service & Data Minimization

MsrpIndex is an independent market intelligence and hardware evaluation portal. We do not require user account registration, user logins, profile creation, or payment processing on our domain. We operate under strict principles of data minimization: we only process technical and telemetry information strictly required to operate, optimize, and secure the service.

2. Information Collected Automatically

When you access MsrpIndex.com, certain technical telemetry is automatically gathered by our web infrastructure and analytics providers:

• Server Log & Edge Telemetry: IP address (anonymized/truncated), requested URL path, referring URL, browser user-agent, operating system, and request timestamp. This data is handled by our content delivery and security layer (Cloudflare) to detect abusive web scraping, mitigate denial-of-service attempts, and ensure global cache performance.
• Google Analytics 4 (GA4): We utilize Google Analytics 4 to understand aggregate site traffic, popular catalog filter categories, session durations, and geographic engagement. GA4 processes truncated IP addresses and sets first-party analytical cookies (_ga, _ga_*) to distinguish unique visitors without collecting personally identifiable information (PII).
• Direct Inquiries: If you voluntarily reach out to us via email at [email protected], we collect your email address and any communications content solely to resolve your request.

3. Affiliate Marketing, Merchant Partners & Tracking Technologies

In compliance with the Federal Trade Commission (FTC) guidelines and the Impact.com Master Services Agreement (MSA Sections 5.2 and 6.4):

These affiliate networks and destination merchants utilize third-party cookies, tracking pixels, or URL parameters to verify that a sale or visit originated from MsrpIndex.com. This enables the merchant to credit MsrpIndex with an affiliate referral commission if you complete an eligible purchase.

These tracking cookies are governed by the respective privacy policies of the merchant partner and affiliate network. They do not transmit sensitive personal financial information (such as credit card numbers or billing addresses) back to MsrpIndex.

How to Control and Opt-Out of Cookies

You have full control over cookie storage. You can configure your browser to block, alert, or delete cookies at any time:

• Modify your cookie settings in Chrome, Firefox, Safari, or Edge under Privacy & Security.
• Opt out of personalized advertising and participating tracking networks via the Digital Advertising Alliance WebChoices Tool (US), the DAA of Canada YourAdChoices Tool (Canada), or the Network Advertising Initiative Opt-Out Tool.
• Install the official Google Analytics Opt-out Browser Add-on.

4. Data Sharing & Zero-Sale Commitment

We do not sell, rent, lease, or monetize your personal information or browsing data to data brokers, marketers, or third-party lead generation firms.

We only transmit technical data to trusted infrastructure processors under confidentiality commitments:

• Cloudflare, Inc.: Global CDN edge routing, DDoS mitigation, and SSL/TLS certificate termination.
• Google LLC: Aggregated anonymous web analytics via Google Analytics 4.
• Legal Compliance: We will disclose telemetry only if required by a lawful court order, subpoena, or governmental regulatory mandate.

5. Geographic Scope & Notice to International Visitors (EEA & UK)

Non-Targeting of European Consumers (GDPR Article 3(2)):
MsrpIndex does not market, solicit, sell, or ship products to individuals located in the European Economic Area (EEA), the United Kingdom, or Switzerland, nor do we intentionally offer goods or services to data subjects in those jurisdictions. Consequently, pursuant to Article 3(2) of the EU General Data Protection Regulation (Regulation (EU) 2016/679) and the UK GDPR / Data Protection Act 2018, MsrpIndex is not subject to the statutory mandates or consumer rights frameworks of the GDPR.

Voluntary International Access & Data Transfers:
If you access this website from outside North America (including for commercial affiliate evaluation, publisher review, or technical research), you do so on your own initiative. By browsing MsrpIndex.com, you acknowledge and agree that:

• MsrpIndex does not maintain user accounts, profiles, shopping carts, or personal databases.
• Any technical, non-personal telemetry automatically generated during your session (such as anonymized IP routing via Cloudflare CDN and aggregated traffic statistics via Google Analytics 4) is transferred to and processed on secure servers located in the United States.
• To the extent any technical data is processed, it is handled strictly under our legitimate business interest (Article 6(1)(f)) of maintaining site stability, preventing automated scraping abuse, and securing network infrastructure.

International Inquiries:
If you have any questions or requests regarding our geographic scope or technical data handling, you may contact our compliance team directly at [email protected].

6. California Privacy Rights (CCPA / CPRA)

Under the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act (CPRA), California residents are entitled to specific disclosures:

• Categories of Personal Information Collected: Internet and electronic network activity information (truncated IP addresses, browser user-agents, referral URLs, interactions with our deal catalog).
• Business Purpose: Maintaining system integrity, debugging technical errors, measuring content performance, and ensuring network security.
• Do Not Sell or Share Personal Information: MsrpIndex does not "sell" or "share" personal information as defined under California law.
• Non-Discrimination: We will never discriminate against you, deny access, or degrade website performance for exercising your CCPA rights.

California consumers may submit a verifiable consumer request by emailing [email protected].

7. Canadian Privacy Rights (PIPEDA & Provincial Legislation)

For residents of Canada, our processing of technical data complies with the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation (including Quebec Law 25, Alberta PIPA, and British Columbia PIPA):

• No Sensitive Personal Data Collection: MsrpIndex does not collect, record, or store sensitive personal information, payment credentials, customer accounts, or order histories.
• Implied Consent for Operational Telemetry: Under Canadian privacy principles, navigating MsrpIndex signifies implied consent for the collection of anonymous technical telemetry (CDN edge routing and aggregated GA4 web statistics) necessary to deliver and secure our catalog comparison services.
• Cookie & Measurement Management: Canadian visitors may withdraw consent or manage tracking preferences at any time via standard browser cookie controls or the Digital Advertising Alliance of Canada (DAAC) YourAdChoices Tool.

Canadian users with privacy inquiries or questions regarding telemetry handling may contact us directly at [email protected].

8. Data Security & Retention

We implement industry-standard technical measures to secure data transit, including mandatory HTTPS encryption with TLS 1.3, strict Content Security Policies, and automated Cloudflare edge firewall filtering.

Standard web server access logs and telemetry are automatically purged or rotated within 30 to 90 days. Aggregated analytics reports in Google Analytics are retained in accordance with standard GA4 retention policies.

9. Children's Online Privacy Protection Act (COPPA)

MsrpIndex.com is intended for general audiences, IT professionals, and consumer technology purchasers. We do not knowingly solicit, collect, or maintain personal information from children under the age of 13. If you believe a minor has submitted personal data to us, please contact us immediately for prompt deletion.

10. Privacy Inquiries & Data Protection Contact

For questions regarding this Privacy Policy, cookie tracking disclosures, or data privacy requests, please contact our compliance administrator: